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    <title>Hunter</title>
    <link>http://www.the-hunting-party.com/</link>
    <description>Recent work from Hunter</description>
    <pubDate>Wed, 08 Sep 2010 01:25:52 +1000</pubDate>
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      <title>Grolsch - Ambassador Program</title>
      <link>http://www.the-hunting-party.com/project/grolsch-ambassador-program/</link>
      <pubDate>Wed, 08 Sep 2010 01:25:52 +1000</pubDate>
      <dc:creator>Hunter</dc:creator>
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      <content:encoded><![CDATA[Grolsch - Ambassador Program

This might look like a whole bunch of people standing around drinking beer. Well, it is. But it's also a long-term seeding strategy we developed to put Grolsch into the hands of eclectic, independent-thinking, 25-35 year old males who are more than willing to engage in untraditional behaviour.

Marketers sometimes refer to Seeding as 'Word-Of-Mouth' or 'Scene Marketing'. And if youve tried it before you know how difficult it is to maintain consistency, grow what you do over time and keep the target audience engaged.  Well, wed like to think weve successfully achieved all of the above. The Seeding Program has grown for over 2 years now in Melbourne and Sydney.]]></content:encoded>
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      <title>Grolsch Brand Campaign</title>
      <link>http://www.the-hunting-party.com/project/grolsch-brand-campaign/</link>
      <pubDate>Wed, 08 Sep 2010 01:25:52 +1000</pubDate>
      <dc:creator>Hunter</dc:creator>
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        isPermaLink="true">http://www.the-hunting-party.com/project/grolsch-brand-campaign/</guid>
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      <content:encoded><![CDATA[The bottle is the brand Esquire Magazine

The Swingtop bottle was introduced in 1897 at the Brouwerij De Klok, the name of Grolschs brewery at that time. However, the Swingtop was expensive and time-consuming to produce, and eventually other brewers and soft drinks makers abandoned it.  The major exception was Grolsch.

It is the unmistakeable styling of the Swingtop bottle that gives Grolsch such a unique visual appeal setting it apart from all other beers  a design that has hardly changed in over a century.
 
Using the spirt of Grolsch's independence and the silhouette of the Swingtop as a starting point, weve created a campaign that will hopefully resonate with a wider urban audience.]]></content:encoded>
    </item>
    <item>
      <title>Rhodia - Think Offline</title>
      <link>http://www.the-hunting-party.com/project/rhodia-think-offline/</link>
      <pubDate>Wed, 08 Sep 2010 01:25:52 +1000</pubDate>
      <dc:creator>Hunter</dc:creator>
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        isPermaLink="true">http://www.the-hunting-party.com/project/rhodia-think-offline/</guid>
      <description />
      <content:encoded><![CDATA[In modern society, each day we are bombarded by other peoples thoughts and opinions. It's like information overload with the tweets, emails, blogs, Facebook pages, websites, iPhones and crackberry craziness.  It can be a real mission to just step away from the digital world.

Enter Rhodia... Made in France since 1934, it was born of a time before the computer, the mobile and the internet. Rhodia celebrates thinking, exploring and creating.  It's a highly mobile product that allows us to get away from everyone and explore our own personal thoughts, wherever and whenever we like.

We've developed a digital strategy and implemented it offline. It lets us grow the 'wi-fi free' network and campaign slowly over time, in both traditional off-line media and also in unconventional places where people gather.]]></content:encoded>
    </item>
    <item>
      <title>LeasePlan - Plant</title>
      <link>http://www.the-hunting-party.com/project/leaseplan-plant/</link>
      <pubDate>Wed, 08 Sep 2010 01:25:52 +1000</pubDate>
      <dc:creator>Hunter</dc:creator>
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        isPermaLink="true">http://www.the-hunting-party.com/project/leaseplan-plant/</guid>
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      <content:encoded><![CDATA[LeasePlan - 'Surprises' Campaign

The car leasing and fleet management category could be described as somewhat boring. You could put it up there with banking, insurance and estate planning.

But what happens when you're industry leader, with offices in 30 countries and have more than 1.4 million vehicles under management?

You get...a salivating office plant, a snippy stapler and a ravenous, man-eating photocopier were the unexpected stars in these latest TVC spots, produced with our friends at Mighty Nice for LeasePlan. 

Using various animation techniques and puppetry, these unassuming office objects came to life to make for an interesting day at the office for our hapless fleet manager. These spots show how partnering with the wrong fleet management company can make life difficult, to say the least.

Wed like to thank the academy, Steve the plant and the lovely people at Mighty Nice for making this happen.]]></content:encoded>
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    <item>
      <title>Grolsch - Transmission</title>
      <link>http://www.the-hunting-party.com/project/grolsch-transmission/</link>
      <pubDate>Wed, 08 Sep 2010 01:25:52 +1000</pubDate>
      <dc:creator>Hunter</dc:creator>
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        isPermaLink="true">http://www.the-hunting-party.com/project/grolsch-transmission/</guid>
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      <content:encoded><![CDATA[Grolsch

Music 

Light

Space

An idea

Transmission begin]]></content:encoded>
    </item>
    <item>
      <title>Dr Follicles</title>
      <link>http://www.the-hunting-party.com/project/dr-follicles/</link>
      <pubDate>Wed, 08 Sep 2010 01:25:52 +1000</pubDate>
      <dc:creator>Hunter</dc:creator>
      <guid
        isPermaLink="true">http://www.the-hunting-party.com/project/dr-follicles/</guid>
      <description />
      <content:encoded><![CDATA[Print/Poster/Facebook/Banner Campaign

There are seventy-eight Barber Shops and three-thousand, two-hundred and eighty-one Hairdressing Salons listed in the Yellow Pages in the Melbourne and wider metro area. Many of them will compete on price, others on reputation and some by differentiation. Like giving away a free beer.  

Famed for offering a free beer with every style or clipper cut, Dr Follicles is a Barber with a refreshing no-nonsense approach to hair. And with 23.5 percent  of Victorians seeking out better haircuts, this honest, good old fashioned values, no nonsense message is working across Blogs, Twitter, Facebook and even the TV show Postcards...or is it just the promise of free beer?]]></content:encoded>
    </item>
    <item>
      <title>Carn the Kids</title>
      <link>http://www.the-hunting-party.com/project/carn-the-kids/</link>
      <pubDate>Wed, 08 Sep 2010 01:25:52 +1000</pubDate>
      <dc:creator>Hunter</dc:creator>
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        isPermaLink="true">http://www.the-hunting-party.com/project/carn-the-kids/</guid>
      <description />
      <content:encoded><![CDATA[Carn the Kids is LeasePlans charitable initiative, giving kids from different backgrounds the opportunity to have a fun day out. LeasePlan has partnered with AFL teams such as the Western Bulldogs and North Melbourne Kangaroos, as well as A-Leagues Melbourne Victory and the Melbourne Symphony Orchestra to facilitate these days, and to date over 10,000 kids and carers have participated. 

Shot in 2009, and coinciding with LeasePlans sponsorship of Melbourne Victory, our latest Carn the Kids campaign uses a fun, whimsical style to portray a childs imagination running wild at a soccer game.]]></content:encoded>
    </item>
    <item>
      <title>Mesop</title>
      <link>http://www.the-hunting-party.com/project/mesop/</link>
      <pubDate>Wed, 08 Sep 2010 01:25:52 +1000</pubDate>
      <dc:creator>Hunter</dc:creator>
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      <content:encoded><![CDATA[Winter 2009 Campaign

After a successful Summer '08 Campaign, Melbourne-based label, Mesop, asked us to create their Winter 09 campaign.

With an ethos grounded in sustainability, respect for the environment and a simple pared-back living, Mesop specialises in versatile womens wear basics.

The atmospheric campaign was shot by renowned Sydney fashion photographer, Scott Lowe in a beautiful rustic farmhouse in Taggerty, Victoria. Embodying everything Mesop, up-and-coming model Zippora Seven was chosen as the perfect muse.

Campaign elements included Brochures, POS, Public Relations and Website.]]></content:encoded>
    </item>
    <item>
      <title>KesselsKramer Exports</title>
      <link>http://www.the-hunting-party.com/project/kesselskramer-exports/</link>
      <pubDate>Wed, 08 Sep 2010 01:25:52 +1000</pubDate>
      <dc:creator>Hunter</dc:creator>
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        isPermaLink="true">http://www.the-hunting-party.com/project/kesselskramer-exports/</guid>
      <description />
      <content:encoded><![CDATA[We love to champion ideas wherever they are.  We love to challenge clients, one another, and even agencies across the other side of the world. 

This led us to collaborate with the famous Dutch communications agency KesselsKramer. 

Showcasing their stunning array of work, we imported their Creative Director along with 12-years of communications to Australia for a series of exhibitions, seminars and documentary nights.

The retrospective opened in both Sydney and Melbourne, attracting record numbers to the respective venues, and opened the eyes of those in advertising, media and marketing of the limitless forms that communication can take.

We carpet bombed Melbourne, Sydney, and the interweb to promote KK Exports. If you didn't see it you must have been under a rock!]]></content:encoded>
    </item>
    <item>
      <title>Project Jonah</title>
      <link>http://www.the-hunting-party.com/project/project-jonah/</link>
      <pubDate>Wed, 08 Sep 2010 01:25:52 +1000</pubDate>
      <dc:creator>Hunter</dc:creator>
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        isPermaLink="true">http://www.the-hunting-party.com/project/project-jonah/</guid>
      <description />
      <content:encoded><![CDATA[Project Jonah is a charity close to our hearts. Aside from helping rescue beached whales and dolphins and campaigning for their global welfare, our friends at Project Jonah like nothing better than rolling up their sleeves and physically making a difference. 

To help them spread the word against Marine Debris (plastic crap that us humans seem to like chucking in the ocean), we developed a campaign and self-help guide for people who want to help make a difference. This was also part of the global beach cleanup day. ]]></content:encoded>
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